Founded in 1982, Barbara Bradley Baekgaard and Patricia Miller started the successful designer label Vera Bradley, named after Baekgaard's mother. The company, which started out of Miller's garage, has gone on to become a multi-million dollar company. Recently, the label has allowed Canadian customers to purchase their retro-inspired merchandise via their website.
Their funky designs meet modern functionality. Their bags, eye glass-cases, cellphone pouches, and unique accessories have made them stand out for over 30 years.
Is it really unique? Is it a pioneer concept?
Or do they just do it best?
Although their designs are unique and their practicality is highly desirable, the company has followed the traditions that bigger name brands have been doing for years.
In 1947, world-renowned fashion designer Emilio Pucci started his label, Pucci. His unique designs and far-out patterns were at the height of popularity in the 1960s. The main reason why Pucci was so successful was because he was able to cater to a market desperate for something new and inspiring.
Vera Bradley's designs draw upon the same principles as Pucci. They offer a variety of bags and even use trendy words to make them appeal to a younger demographic. Crossbody bags are the most popular, with designs such Hipster, Mailbag, Convertible Crossbody, and Clare to keep the modern functionality. The insides of the bags often have a different pattern that ties in with the colour scheme of the outside.
Here is a Vera Bradley commercial that really speaks volumes about their brand. Be creative, be different, be colourful! The message is perfect for all vintage enthusiasts, check it out!
What’s most surprising is the cost. Most of Vera Bradley’s bags are under $80.00 in Canadian funds.
Want another reason to buy them?
They donate over a million dollars annually to the Vera Bradley Foundation for Breast Cancer. To learn more, please visit: http://www.verabradley.org/foundationcolors
Vera Bradley started from humble beginnings and has become an international success. Unique designs, durable products, and giving back to the community: these are the attributes that make a company truly successful. To check out their unique products, please visit: http://www.verabradley.com
Myles is a creative writer whose heart lies in another era. Although he has a degree in broadcast journalism, creative writing is more to his taste. If he had one wish, he would plunge the world back to the psychedelic age of the 1970’s. His eclectic clothing and music tastes influence his writing – taking readers to another place in time.
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